Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 26 We are keeping an open mind about all facets of AI. We have privacy and ethical obligations to our clients, possible ethical implications of using AI in marketing, and, of course, concerns about any impact on our firm's reputation and brand. As the technology continues to evolve and the value proposition becomes more apparent, law firms will be more willing to allocate resources, train their teams to properly use the tools, and measure the return on investment." Conclusion The emergence of client intelligence data marks a pivotal shift in law firms, redefining how they function and engage with their clients. This data-driven approach empowers businesses to make informed decisions, create personalized experiences, and develop stronger and more resilient customer relationships. By leveraging client intelligence data, firms equip KM and Marketing teams with the right tools to elevate their strategic game, orchestrate laser-focused campaigns, and ultimately create positive (and profitable) outcomes. Modern AI technologies now allow firms to glean actionable intelligence from vast troves of client information, offering insights into client preferences, behaviours, and risks, which historically have been difficult to obtain. Looking ahead, data will invariably play a cardinal role in the future of law firm innovation. The incorporation of client intelligence data thus takes on the role of a strategic imperative—a bridge between a firm's aspirations and the evolving demands of its clientele. The firm of the future will decisively make the link between data-driven innovation initiatives and client-centric excellence. In summation, the rise of client intelligence data within Knowledge Management and Marketing teams is not merely a footnote. Rather it represents the dawn of a new era of transformative possibilities, where the strategic vision and goals of KM and Marketing teams will lead to incredible innovation, accelerated growth, and continued firm excellence. ILTA Paul Giedraitis is Founder and CEO of Orgaimi, a legal technology startup and AI-powered client intelligence platform for law firms. In recent years, Paul has served as Principal and Head of Product Initiatives in the Professional Services Practice at Lotis Blue Consulting. There he has led the group's data analytics technology capability where he has built legal metrics programs and AI applications in the areas of client growth, pricing, people analytics, and firm intelligence. His work in AI and machine learning for some of the world's top law and accounting firms led to the productization and subsequent launch of the Orgaimi platform.

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