Digital White Papers

I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 3 A B O U T I L T A Technology solutions for law organizations and legal departments gets more complex every day. Connecting with your peers to exchange ideas with those who have "been there done that" has never been more valuable. For over three decades, the International Legal Technology Association (ILTA) has led the way in sharing knowledge and experience for those faced with challenges in their organizations and legal departments. ILTA members include organizations of all sizes and all areas of practice, all sharing a common need to have access to the latest information about products and support services that impact the legal profession. Learn more at iltanet.org. S T A T E M E N T O F P U R P O S E ILTA provides the premier environment for peer connections, education and collective intelligence to leverage the strategic advantages of technology in the legal profession. D I S C L A I M E R This report is designed for use as a general guide and is not intended to serve as a recommendation or to replace the advice of experienced professionals. If expert assistance is desired, the services of a competent professional should be sought. Neither ILTA nor any author or contributor shall have liability for any person's reliance on the content of or any errors or omissions in this publication. C O P Y R I G H T N O T I C E Copyright © ILTA 2023. All rights reserved. No part of this report may be reproduced in any manner or medium whatsoever without the prior written permission of ILTA. To request permission for use, contact publications@ iltanet.org. Published by ILTA c/o Editor, 159 N. Sangamon Suite 200, Chicago, IL 60607. T he pivot to more data-based decision-making in law firms in recent years has highlighted the intersection of Knowledge Management and Marketing and the importance of consistent and clean data for both groups to work from. The rise of AI And Generative AI has further highlighted the importance of collaboration in service of the business and practice of law. With all the chatter about AI in recent months, the quote from Jean-Baptiste, "the more things change, the more they stay the same…" rings true because to take advantage of all these new technologies, we must have clean data, documented definitions, and processes, and most importantly we must work collaboratively across all role and functions in the organization to facilitate this new advances. In this KM and Marketing Technology white paper, one set of authors explores actionable and novel ways to tackle the evergreen challenge of lawyer engagement. Two more authors examine new ways to look at traditional data departments that have worked with for years – such as lawyer experience and litigation analytics and their unique applications to business development and knowledge management functions. Then, one of our authors looks at how to bring it together with actionable analytics for better Client Intelligence to deepen relationships and empower business strategy. And our final author offers a refreshing viewpoint on transitioning and reflecting on leveraging your prior knowledge and integrating it into a new role. Please share this publication with a colleague or use the content as a tool to start a larger conversation at your organization around breaking down silos and facilitating change. A big thank you goes out to all of the authors and their organizations, the content coordinating team for their support, and the fantastic editorial staff for editing the articles and shepherding this great thought leadership piece through to publication. ILTA Introduction Rachel Shields Williams Director, Knowledge Management Enablement & Insights Sidley Austin LLP

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