Digital White Papers

CREATING AN INTERNATIONAL CLIENT-FACING KNOWLEDGE WEBSITE The wireframe also enabled us to see how we could present clear, intuitive navigation while also delivering powerful search options for our users to filter the information. With the huge volume of information available in the KB, we needed to make sure visitors could filter it based on the HR law topic areas of interest, the geographical jurisdictions relevant to them and the type of resource being offered, such as news, guides, articles, podcasts, etc. The site's content management system was entirely crafted around our business language, information sources and anticipated audience needs. Built with expansion in mind, it allows us to create new content types, topics and jurisdictions. Although we resolved that the site should be called the Ius Laboris Knowledge Base, we felt it should not be too heavily Alliance branded. We were creating what would become objectively the Internet's most comprehensive and sophisticated legal HR resource for international employers, which led us to select a more definitive, authoritative main banner of Global Human Resources Law for the home page. The creative design of the site reflects this branding while giving the site the international flavor it warrants. Finally, in terms of access to information on the KB, we decided on a layered approach: •A significant body of material would be freely accessible to anyone using the KB; •Some categories of content would require users to complete a simple registration process; and •Certain types of high-value guidance, advice and information would be held in a gated area (the "Client Portal") and available only to selected Ius Laboris clients and contacts. It was originally thought the Global HR Guide would be made publicly available on the KB, but as that product took shape we began to see the quality of the material being produced by Alliance member firms. In light of this, the Alliance resolved after some debate that the Global Guide should We were creating what would become SEE THE objectively the WEBSITE Internet's most comprehensive and sophisticated legal HR resource for international employers. be located within the restricted-access area of the site. This decision, made at a relatively late stage, shows the need to remain flexible throughout a project of this type. It also highlights a difficult and sensitive issue that can arise in relation to clientfacing knowledge: where to draw the line between information made freely available and that which has commercial value, requiring restricted access. THE RESULT The KB was launched in February 2013 and can be accessed at www.globalhrlaw.com. It remains to be seen how well it ultimately fulfills our original objectives, but we are very satisfied with the outcome of the functionality and aesthetics of the site and the quantity, quality and diversity of content available on it. The initial response from

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