Peer to Peer: ILTA's Quarterly Magazine
Issue link: https://epubs.iltanet.org/i/1397188
15 I L T A N E T . O R G visitors to gain unwanted access to a network, and even if someone does connect without proper credentials, the network's digital security can provide an effective defense. Large companies may consider outsourcing their digital security methods, as the most flexible responses in digital technology generally come from firms that are dedicated exclusively to security countermeasures. While hackers may attempt remote attacks, firms can and should acquire software that has the latest security certifications baked into it. PDF documents have consistently represented a critical vulnerability for firms that use the most common PDF readers, so there are compelling reasons to consider alternative readers. These readers can scan documents in advance to prevent any malicious code embedded in PDFs from activating. Applying These Lessons to the Modern Security Landscape Amid rising cyber threat levels, it is still possible for businesses to repel external attacks and avoid internal security failures. This past December, both major political parties in the UK, Labour and the Conservatives, were attacked by hackers using several kinds of digital attacks. In both instances, the attacks failed to steal any critical data, and the websites remained functional during the election. Not every attack is likely to go as cleanly as these did, but we look to security success stories to highlight the importance of robust and preventative cybersecurity in the 2020s. For most businesses, the best security measures involve a threefold process: educate current staff on the vigilant habits that limit negligent behavior, deploy modern software with advanced security measures to prevent insider threats, and consider partnering with a cybersecurity firm or contractor that can help protect against technological liabilities. At the enterprise level, these solutions comprise a substantial budgetary line item—however, this preventative expense is far less than the potential cash, reputation, and credibility losses associated with a significant security failure. ILTA Ben Liu is an experienced ecommerce director from Irvine, California with more than 15 years of experience building brands and refining the development of revenue streams. After generating more than $100 million of incremental revenue improvements in previous positions for heavy hitters across the tech industry, Ben joined the Kofax team. Now a driving force behind innovative marketing efforts and the growing popularity of Kofax Power PDF with SMBs, he continues to improve outreach via innovative chatbots, data-driven marketing analysis, and a dedication to consumer-first content. By bringing an engineer's eye for detail to Kofax along with a passion for helping brands to reach their potential, Ben hopes to continue charting a course for success with Kofax.