P2P

Spring2021

Peer to Peer: ILTA's Quarterly Magazine

Issue link: https://epubs.iltanet.org/i/1356436

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49 I L T A N E T . O R G firm converting to the new tool, it was virtually silent for two days — no questions or issues. We knew large numbers of users were in the system from checking our usage reports, and we attribute the lack of issues to the intuitive nature of the system. As one partner said, "I don't need training. It's just intuitive." More Than Experience Management Our new solution moves us beyond experience management and along the path of digital transformation. Everyone in the firm uses the new platform to access our firm directory and client-matter lookup. Integrated into our firm portal, search results seamlessly include information for related people, matters, and clients with drill down capability to get more details directly in Foundation. We've eliminated our siloed data spreadsheets and are now tracking those details in the new platform where they are easy to find and can be tied directly to the relevant matters. With everything in one place, teams across the firm are increasingly using the system to find data on their own. Among the uses of our firm intelligence system . . . M A R K E T I N G A N D B U S I N E S S D E V E L O P M E N T: • Finding comparable matters to go to market. • Running detailed matter and deal lists. • Compiling matters for pitches and proposals that put Akin Gump's most relevant experience front and center, including the ability to generate branded deal cube reports. • Assembling a slate of aligned pitch team candidates. The new system is a vast improvement, even if all the data for marketing isn't perfect yet. Finding information for complex queries could have taken a day or more in the past. Foundation search locates that same information almost instantly. Integrating data from new business intake allows our team to streamline data entry and see related parties in the context of the matter, something we were not able to do before. C L I E N T VA L U E A N D P R A C T I C E M A N A G E M E N T: • Finding the right team to staff a matter. • Locating a matter argued in front of a particular judge. • Evaluating historical data, helping to inform pricing decisions for new matters. L A W Y E R S : • Searching for answers instead of sending a pardon the interruption email. • Finding all matters of a particular type where they billed time in the last x number days, or where they were the relationship or billing attorney. One partner noted that he was able to demonstrate to leaders from another practice exactly how much time he spent on matters for them, running the search in the meeting with the other partners watching. Key takeaways Reflecting on phase one of our firm intelligence launch, we are proud of our many successes and grateful for all the lessons learned. Here are some key recommendations based on our learnings:

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