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71
A
great marketing campaign
is just the first step.
Increase your retained
clients by 10-30% with
lead conversion tech.
Look up the most expensive adwords in
Google and you'll always find legal terms at the
top. The marketing platform Hubspot found
the cost-per-click for the phrase "best motorcycle
accident lawyer" is $770, while "Houston
maritime attorney" comes in at a whopping
$1,090 per click.
For some context, the most expensive
medical phrase ("urgent care EMR") is $90 per
click, one thousand dollars less expensive.
In every forum, law firms are pouring
tremendous resources into advertising. As
we face the possibility of reduced demand for
legal services due to economic problems, that
competition is only growing fiercer.
That's why I'm flummoxed to see how firms
neglect and mismanage the leads they have
worked so hard to receive.
A recent ABA Benchmark Study on law
firm intake shocked the researchers conducting
it. They found that 50% of potential clients
The Secrets of Successful
Lead Conversion
by Eric Coffman
