Digital White Papers


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I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 67 • Email Campaigns: Build a series of emails to be sent at predetermined times to encourage downloads of a white paper. • Events: Create your save-the-dates, invitations, reminders, and thank you emails all at once and schedule them to send at the appropriate times. • Experience Management: Enable a trigger that emails an attorney (or business development team member) to add experience data to a matter that has passed a particular hours threshold. • CRM: Automatically accept any contact edits that don't change key fields like Name, Email, Title, or Company • Workflow: Set up notifications in your marketing workflow system to automatically assign work to the right marketing resource when marketing requests come in from lawyers and staff. Introducing automation into your day-to-day work doesn't mean trying to find anything and everything that can be automated. Rather, start with one or two small, repeated functions that can be automated for a person or team and grow from there. When done correctly, you'll see the benefits almost immediately. Now that you have an idea of what's waiting for you and your team in 2021, it's time to get started. There are many resources available on topics as broad as marketing strategy and as focused as building your first marketing dashboard, including this collection of stories on how firms like Bevan Brittan, Mintz, McMillan, and Wedlake Bell are using technology to keep pace with changing market dynamics. As always, the most important thing to remember is to be prepared for anything. If you have any questions or would like to learn more, please contact Wilson Allen . ILTA Jason Kennedy is an accomplished Full Stack Marketing Leader highly experienced as an Operational Strategist, Internal and External Communicator, Digital Marketing Campaign Producer and Project Leader. Known for nurturing, developing and aligning talented and collaborative teams, across all disciplines, that consistently produce relevant, ingenious, strategic content and messaging. A passionate communicator with a focus on directing campaigns, creative strategies, promotions, digital and traditional marketing, PR, marketing technology and analytics/KPI development.

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