publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/1333327
I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 44 2 0 2 0 M A R K E T I N G T E C H N O L O G Y S U R V E Y R E S U L T S How many people in the firm are dedicated full-time to marketing technology? What is the primary ERM solution that is used at your firm? If your CRM/ERM data maintenance is done in-house, how many full-time data stewards do you have? Are you doing your CRM/ERM data maintenance at the firm or outsourced? What is the primary CRM solution that is used at your firm? Which proposal automation solution do you use? 2020 ILTA Marketing Technology Survey 9 / 66 23.68% 9 15.79% 6 42.11% 16 7.89% 3 10.53% 4 Q5 How many people in the firm are dedicated full-time to marketing technology? Answered: 38 Skipped: 0 TOTAL 38 None 1 2 – 5 6 – 10 11 + 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES None 1 2 – 5 6 – 10 11 + 2020 ILTA Marketing Technology Survey 68.42% 26 2.63% 1 5.26% 2 7.89% 3 5.26% 2 0.00% 0 Q6 What is the primary CRM solution that is used at your firm? Answered: 38 Skipped: 0 LexisNexis InterAction Thomson Reuters... ContactEase MS Dynamics Intapp CRM Intellipad In-house developed We do not use a CRM System Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES LexisNexis InterAction Thomson Reuters ContactNet/BDP ContactEase MS Dynamics Intapp CRM Intellipad Thomson Reuters ContactNet/BDP 2020 ILTA Marketing Technology Survey 11 / 66 26.32% 10 10.53% 4 2.63% 1 0.00% 0 0.00% 0 2.63% 1 21.05% 8 36.84% 14 Q7 What is the primary ERM solution that is used at your firm? Answered: 38 Skipped: 0 TOTAL 38 LexisNexis IQ Thomson Reuters... ContactEase MS Dynamics Intellipad In-house developed Intapp Relationships Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES LexisNexis IQ Thomson Reuters ContactNet/BDP ContactEase MS Dynamics Intellipad In-house developed Intapp Relationships Other (please specify) Thomson Reuters ContactNet/BDP 2020 ILTA Marketing Technology Survey 2.63% 1 63.16% 24 28.95% 11 5.26% 2 Q8 Are you doing your CRM/ERM data maintenance at the firm or outsourced? Answered: 38 Skipped: 0 TOTAL 38 Outsourced In-house Combination of in-house and... Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Outsourced In-house Combination of in-house and outsourced Not applicable Combination of in-house and outsourced 2020 ILTA Marketing Technology Survey 14 / 66 44.74% 17 36.84% 14 7.89% 3 5.26% 2 5.26% 2 Q9 If your CRM/ERM data maintenance is done in-house, how many full- time data stewards do you have? Answered: 38 Skipped: 0 TOTAL 38 We don't have any full tim... 1-3 4-8 9 or more Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES We don't have any full time data stewards 1-3 4-8 9 or more Not applicable We don't have any full time data stewards 2020 ILTA Marketing Technology Survey 23.68% 9 7.89% 3 5.26% 2 0.00% 0 2.63% 1 47.37% 18 13.16% 5 Q10 Which proposal automation solution do you use? Answered: 38 Skipped: 0 TOTAL 38 # OTHER (PLEASE SPECIFY) DATE 1 Pitchly 10/6/2020 4:36 PM Foundation Software Gro... Content Pilot Proposal Pilot Qorus Saturno Experience a... We use a custom in-ho... We do not have a proposal... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Foundation Software Group Proposal Generation Content Pilot Proposal Pilot Qorus Saturno Experience and Proposal Center We use a custom in-house system We do not have a proposal automation system Other (please specify) Foundation Soware Group Proposal Generation Saturno Experience and Proposal Center We use a custom in-house system We do not have a proposal automation system