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I L T A N E T . O R G
U.S.-headquartered firms have been generally slow to translate their
website content, but there was a significant leap from 2016 where the average
score was 40.3 ("poor") to Q4 2019 where the score was 74.0 ("good"). In this
last study, there were still 13 Global 50 firms that had no translated content
that researchers could find. Of the 37 firms with translations, the average
number per firm was 4.2 languages.
Most of these large firms promote themselves as "seamlessly global" with
impressive strides toward equity, diversity and inclusion, yet do not equally
communicate with visitors whose native language is not American or British
English.
Conclusion
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amlawglobal50websites.com. ILTA
Deborah McMurray is the founder, CEO and Strategy Architect
of Content Pilot LLC, a marketing strategy, design, content and
technology company that serves law firms and other professional
services firms across the U.S. and abroad. Clients include the world's
largest law firms, regional powerhouses and local boutiques – all
firms that want better websites, proposal automation and experience
management strategies and tools. Prior to Content Pilot, she created
and led the marketing departments at two large Texas firms for
11 years, then established a successful consultancy. Deboarah is
known as an expert in strategy-driven web design, an evangelist
for successful experience management initiatives, and a leader in
developing smarter, better and more intuitive tools that get law firms
closer to their buyers of legal services.
As we end 2020, we're going out with a little tech, a
little fun, and a few of the amazing Women Who Lead
members! Join ILTA for a Holiday video as we sit down
for a group interview, "Resetting the Table"
