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opportunity that many smaller firms can take advantage of. By hiring or developing their own KM lawyer,
they can reap the benefits of seeding a more progressive culture in the firm that will quickly start to pay
significant dividends.
In addition, because of their position straddling the business and practice of law, KM lawyers are well-
positioned to provide technolo providers with high quality and clear feedback that can be used to improve
products and ensure they very precisely meet lawyers' needs. Legal technolo vendors need to make a
point of including KM lawyers in conversations about product road maps, and innovation and to have them
in the room any time a new product is being tested, piloted, or demonstrated. Their presence speeds up the
development of innovations, and correspondingly, accelerates the sales cycle too.
This makes KM lawyers an invaluable constituency for tech vendors to engage with. But more
profoundly, KM lawyers now stand at the point of validation of innovative technolo. In particular, as AI-
powered technologies gain traction in applications in both the business and practice of law, KM lawyers
are best-positioned to validate that what vendors are working on is truly useful and not just something that
technologists are developing because they can.
Indeed, in the ongoing journey of digital transformation, KM lawyers are the best allies a technolo
vendor could ask for—which is why they are worthy of our salute. ILTA
Ryan Steadman is Chief Revenue Officer at ZERØ, a technology company that offers the only mobile-first
AI-powered solutions engineered to help law firms achieve operational excellence. Ryan leads ZERØ's vision and
execution for growth, expanding its global footprint, and ensuring a world-class customer experience. He has over
two decades of experience delivering disruptive and emerging technology to professional services organizations
worldwide, and deep subject-matter expertise across a wide spectrum of essential business processes.
Bake the Bread
Buy the Butter
Welcome to an ILTA Article Level
Podcast! Today, ILTA sits down with
Bernie Toledano – Head of Marketing
for ZERØ to talk about innovation,
changing gears, and how a good
solution is always in season.
L I S T E N N O W !
