P
E
E
R
T
O
P
E
E
R
:
I
L
T
A
'
S
Q
U
A
R
T
E
R
L
Y
M
A
G
A
Z
I
N
E
|
W
I
N
T
E
R
2
0
1
9
15
and leverage their expanding network
of relationships.
• When firms have a more holistic view
of the client-firm relationship, they
have a better grasp of what that client's
needs are at any given moment. This
leads to increased trust and better
working relationships, which can lead
to increased organic client growth for
the firm.
• With continuous data driving business
development practices, firms can
better hone their marketing and sales
strategies and tactics, target campaigns
more effectively, reduce waste and
increase ROI.
When you aggregate the firm's knowledge
about clients who are at the core of a firm's client
service and business development initiatives
into a single integrated set of analytics, the
possibilities for growth are endless, enabling
firms to soar past the competition. Although
the growth of cloud-based technologies has
been more measured compared to other
transformative tools, the benefits of migrating
to the cloud in this context are clear. Hybrid
cloud solutions give law firms and their clients
greater control and security over their data
while allowing them to leverage it in ways that
more nimble organizations are already doing.
Firms can adopt this lower-risk technolo
today without completely overhauling their IT
systems and processes, and those that do will be
better positioned for growth and success at the
expense of their competitors. ILTA
Scott Wallingford
Scott Wallingford is general
manager of LexisNexis Business
of Law Software Solutions, which
delivers solutions designed to
help law firms and corporate
legal departments drive growth
and manage their operations.
The portfolio of solutions includes
InterAction client relationship
management, CounselLink
enterprise legal management and
Juris financial management.
T H E R E ' S M O R E O N L I N E !
Want to learn more? You're in luck! Click the link below to listen to the audio that
corresponds to this article! iltanet.org/winter-2019
