Digital White Papers

I L T A W H I T E P A P E R | I N F O R M A T I O N G O V E R N E N C E 53 Using a calendar to track your communications can help you to visualize where your messages may overlap and to identify any gaps where you could be more effectively reaching a certain audience. sustained engagement across all levels and divisions of your firm is critical. Creating a communication plan is a great place to start. As information or compliance professionals, the concept of creating a communication plan may feel foreign at first. We communicate, certainly. We promote ourselves or our projects: we call, we skype, we email (a lot). We're constantly preaching the gospel of IG. But rarely do we plan to communicate. Creating a communication plan doesn't have to be complicated, and chances are you've already informally mapped out some of the components. A basic plan can be as simple as documenting the 'Who', 'What' and 'How' of what it is you're trying to say. Define your audience • Who are the different user groups or personas you want to reach? • What are their unique information needs and challenges? • How do they interact with information throughout its lifecycle? Crafting your message • What are the core elements of what you want to communicate? • What questions or concerns is your audience likely to have that you can address? 1 2 Choose a vehicle for your message • What's your vehicle(s) for delivery? Will you use an email campaign, targeted signage, elevator pitches, or a combination thereof? • How often will you be communicating with your audience? Are you reaching each user group in a meaningful way every month, quarter or year? Will you stop once you've reached a certain date or a goal has been met? How will you keep the message 'fresh'? • How will you stay aware of changes or issues that effect this particular effort or program? • How will you evaluate whether the message is being effectively received today, next quarter and next year? 3 4 Once you have the basics squared away, you can build out your communication plan over time to include more details like linking each message to a specific objective and creating detailed timelines for your campaigns. You may also want to create separate plans for individual projects or initiatives, such as a new policy, digitalization effort or technolo rollout. Using a calendar to track your communications can help you to visualize where your messages may overlap and to identify any gaps where you could be more effectively reaching a certain audience. 5 Key Elements of Employee Engagement: Once you've identified your audience and crafted your message, it's time to start developing ideas for how to get and keep your audience actively engaged. Socialize: In today's increasingly connected world, there's no shortage of potential vehicles for U S I N G M A R K E T I N G P R I N C I P L E S T O E F F E C T I V E L Y C O M M U N I C A T E Y O U R I N F O R M A T I O N G O V E R N A N C E P R O G R A M

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