I
L
T
A
W
H
I
T
E
P
A
P
E
R
|
M
A
R
K
E
T
I
N
G
T
E
C
H
N
O
L
O
G
Y
22
"The greatest danger in times of
turbulence is not the turbulence — it is to
act with yesterday's logic."
— Peter Drucker
Everything is changing in the legal industry,
particularly in the world of Marketing Technolo.
Gone are the days where your CRM was only used to
coordinate your next event. Now Firms are looking
to those systems to show which practice areas are
trending, what issues are keeping Clients up at
night, which relationships should would peruse; in
addition to allowing people to work smarter, faster
and more collaboratively than ever before. So I sat
down (emailed with) four industry leaders to get their
perspective on what Marketing Technolo in the legal
industry will look like in five years from now:
A N I N T E R V I E W W I T H L A U R A G R A C E Y, L A U R I E PA U L M I T T E N T H A L ,
J E N N A S C H I A P PA C A S S E , A N D J O H N W I T T S
Future of Marketing
Technolo
From the Perspective of the Next
Generation of Industry Leaders
