I
L
T
A
W
H
I
T
E
P
A
P
E
R
|
M
A
R
K
E
T
I
N
G
T
E
C
H
N
O
L
O
G
Y
13
2 0 1 9 M A R K E T I N G T E C H N O L O G I E S S U R V E Y R E S U L T S
Are you actively seeking a replacement for
existing technolo?
Q42 Are you actively seeking a replacement for existing technology?
Answered: 101 Skipped: 4
35.64%
36
64.36%
65 101 1.64
19.39%
19
80.61%
79 98 1.81
Yes No
CRM/ERM
Experience
Database
Proposal
Automation
Events
Webinars
Competitive
Intelligence
Analytics
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YES NO TOTAL WEIGHTED AVERAGE
CRM/ERM
Experience Database
55 / 76
2019 ILTA Marketing Technology Survey
Are you actively seeking to acquire new
technolo in any of these categories?
Q43 Are you actively seeking to acquire new technology in any of these
categories?
Answered: 101 Skipped: 4
37.11%
36
62.89%
61 97 1.63
Yes No
CRM/ERM
Experience
Database
Proposal
Automation
Events
Webinars
Competitive
Intelligence
Analytics
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
YES NO TOTAL WEIGHTED AVERAGE
CRM/ERM
57 / 76
2019 ILTA Marketing Technology Survey
5.68%
23.86%
56.82%
13.64%
Q48 What is your 2019 marketing technology budget?
Answered: 88 Skipped: 17
TOTAL
Less than last
year
More than last
year
About the same
as last year
Not sure
0% 10% 20% 30% 40% 50% 60% 70%
80% 90% 100%
ANSWER CHOICES RESPONSES
Less than last year
More than last year
About the same as last year
Not sure
69 / 76
2019 ILTA Marketing Technology Survey
What is your 2019 marketing technolo budget?
