Peer to Peer Magazine

P E E R T O P E E R : I L T A ' S Q U A R T E R L Y M A G A Z I N E | S P R I N G 2 0 1 9 15 • Exploratory graphs: Using visual cues and links to related entities in search results (i.e., knowledge or relationship graphs) in order to provide greater context and encourage exploration of related information. Winston's WinstonWay - Bringing it all Together Despite all our systems and data work, the most creative challenge we faced was bringing everything together into a single, personalized user experience that supported our objectives. Asking busy lawyers to learn different business systems (each with different styles of navigation and mobile apps) plus a powerful new search would be confusing and inefficient. For us, this meant evolving our traditional app-store-like intranet into a personalized site for intelligence delivery, client service, and visible status of what's happening with clients and around the firm. We had recently created a Winston Design approach, so worked with West Monroe Partners to undertake a series of intensive workshops to freshly consider what's possible and then bring it to life. One of our guiding design principles throughout this journey was that Winston employees shouldn't have to navigate our firm's org chart or different applications to get their job done, just like you wouldn't expect to learn Marriott's or Fidelity's organizational charts or third party systems if you visited their sites as a customer. By taking a functional approach to design and embedding the modules and workflow 1 of our business systems into WinstonWay, we were able to focus on developing navigation that reflects actions rather than departments and use personalized data to minimize the need to navigate at all. This set of initiatives is momentous, but not necessarily innovative. Similar efforts are underway in some professional services firms and none of the technologies we're using are new. Our chance to be innovative is ahead of us – how our firm applies our real-time, evolving collective intelligence to serve our clients, shape the talent of the firm, and keep improving our service delivery. We're just getting started. ILTA David Cunningham is the Chief Information Officer at Winston & Strawn LLP. Dave is a data-driven client advocate disguised as a CIO. He enjoys leading business improvements through streamlined processes, transparency of information, and real-time collaboration. He advised executive management on technology, data, and risk as a consultant for 20 years, cofounded the CLOC/CxO program, and has been CIO at Winston & Strawn for 7 years. Gwen Watson is the Director of Collective Intelligence & Research (CIR) at Winston & Strawn LLP. Gwen identifies opportunities and solutions to make Winston & Strawn smarter. Her talented team provides a broad range of research and intelligence services and oversees the firm's collection of information sources. She is also a member of Winston's Information Services design team, which takes a structured, yet agile, approach to innovation. Prior to joining Winston in 2005, Gwen was at Hogan & Hartson LLP (now Hogan Lovells) where she assisted the Associate Review Committee after working for four years in the firm's Information Resource Center. 1 Thanks to modular systems like Prosperoware Umbria that address many business functions and complement an integrated and data-intensive approach. Check out the 2019 Editorial Calendar and submit your article pitch! www.iltanet.org/pubs Interested in Authoring for ILTA?

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