The quarterly publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/1048931
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development activities gathered from
email campaigns and events. Often,
these bridges have already been built
by the system providers, leading to
a reduced cost as well. As an added
benefit, enhancing the CRM system
with this type of data can drive
system adoption and value, which is a
frequent struggle.
• As mentioned previously, CRM can
also be tied to the time and billing
system. Because so many firms
have done this in the past, while the
cost may be higher, if the firm has a
common time and billing and CRM
system, it's not prohibitive. Some
data that can be beneficial includes
things like client information, ranks
and numbers. Additionally, if the
People. Partnership. Performance.
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9/5/18 3:56 PM
IT department has added industry
information to the billing system, that
data can be beneficial for targeting
and segmenting lists in the CRM.
How many marketers struggle when
asked by an attorney, "Why can't we
just pull a list of our