Digital White Papers


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3 WWW.ILTANET.ORG | ILTA WHITE PAPER MARKETING TECHNOLOGY Table of Contents In This I ue Marketing Technology | September 2018 2018 ILTA Law Firm Marketing Technology Survey Results Intro by Cheryl Disch of Duane Morris LLP, and Deborah McMurray of Content Pilot Straight Talk on Data-Driven Content Marketing by Caroline Hennessy of Quarles & Brady LLP The Evolving Role of Marketing by Pay Azimi, Sunny Bane, Tom Lavin, and John Wis Roadmap for Your Next Website Redesign by Cynthia McCollough of the University of Michigan Law School Be a Marketing Automation Leader: Eight Best Practices for the Legal Sector by Ma Parfi and Megan Ryan of Vuture SEO and Web Design Best Practices by Walter D. McCorkle of Bradley and Igor Ilyinsky of Firmwise Security: A Shared Responsibility between Marketing, IT and Attorneys by Deb Dobson of Fisher Phillips LLP, Jeff Hirner of One North, and Erin Illman of Bradley Strategic Experience Management and Proposal Best Practices by Cindy Thurston Bare, Keith Wewe, Rachel Shields Williams, and Helena Lawrence How to Predict Your Future Success by David Ackert of Ackert Inc. 4 25 31 36 38 43 48 57 21

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