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WWW.ILTANET.ORG | ILTA WHITE PAPER
MARKETING TECHNOLOGY
Table of Contents
In This I ue
Marketing Technology | September 2018
2018 ILTA Law Firm Marketing Technology Survey Results
Intro by Cheryl Disch of Duane Morris LLP, and Deborah McMurray of Content Pilot
Straight Talk on Data-Driven Content Marketing
by Caroline Hennessy of Quarles & Brady LLP
The Evolving Role of Marketing
by Pay Azimi, Sunny Bane, Tom Lavin, and John Wis
Roadmap for Your Next Website Redesign
by Cynthia McCollough of the University of Michigan Law School
Be a Marketing Automation Leader: Eight Best Practices for the Legal Sector
by Ma Parfi and Megan Ryan of Vuture
SEO and Web Design Best Practices
by Walter D. McCorkle of Bradley and Igor Ilyinsky of Firmwise
Security: A Shared Responsibility between Marketing, IT and Attorneys
by Deb Dobson of Fisher Phillips LLP, Jeff Hirner of One North, and Erin Illman of Bradley
Strategic Experience Management and Proposal Best Practices
by Cindy Thurston Bare, Keith Wewe, Rachel Shields Williams, and Helena Lawrence
How to Predict Your Future Success
by David Ackert of Ackert Inc.
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