MARKETING AND BUSINESS DEVELOPMENT
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The Motivation To Adopt CRM
The Motivation To Adopt CRM
Lawyers have a reputation for being tech laggards. While some
lawyers embrace tech-aversion as if it were some quirky idiosyncrasy,
most are eager to adopt technology when the advantages are clear.
Lawyers are paid to be discerning and trained to identify leverage,
and when a law firm's tech initiative does not align with its lawyers'
best interests, it is doomed from the start. This dynamic exists in
other industries, but the legal sector is especially sensitive to it.
This can be seen in customer relationship management (CRM)
adoption. Most law firms have adopted a CRM system, but, in general,
lawyers have not found using it to be to their advantage. But that
mission-critical relationship data you initially wanted from a CRM
is still best accessed through it; you just have to understand how to
access the data you need.
Status Quo vs. Seeking a Competitive Advantage
A 2015 Ackert Advisory Legal Industry Report found that 70 percent
of law firms have invested in a CRM (a figure close to 100% among
enterprise law firms), but CRM usage is another story.
by Jody Glidden of Introhive
1
2015
THE ACKERT ADVISORY
LEGAL INDUSTRY REPORT
The State of CRM at Law Firms
A Market-Wide Study
JUNE 2015
AUTHORED BY:
DAVID ACKERT
GABRIEL BYBERG
OLIVIA COWENHOVEN
Copyright 2015, The Ackert Advisory
CLICK HERE TO VIEW THE
2015 ACKERT ADVISORY
LEGAL INDUSTRY REPORT