LINKEDIN (OR LEFT OUT)
FOR LAWYERS
particular organization? What can I discover about
this person prior to our meeting? Who else is on
their team? Who might be able to provide me with
background or an introduction?"
LinkedIn's "advanced search" capability allows
you to refine a search by relationship, location,
current company, industry, past company, school
and language. Search can be further narrowed by
groups, years of experience, function, seniority
level, interests, company size, Fortune ranking and
date joined.
membership provides plenty of power for most
LinkedIn users.
THE IN CROWD
"In just 10 years, LinkedIn has gone from being
a novelty embraced by techies to a must-have
marketing tool for all professionals who hope to
compete in today's marketplace," said Nugent. "By
creating a strong profile and a robust network, and by
being an active user, any lawyer can vastly enhance
his or her online visibility and reputation."
Lawyers who want expanded search capabilities
and additional functionality can try a premium
membership on a monthly basis rather than sticking
with the basic free membership. However, the free
Janet Ellen Raasch works with lawyers and other professional services providers to help them achieve name
recognition and new business through the creation of keyword-rich content for the Internet as well as articles and
books. Contact her at jeraasch@msn.com.
