Digital White Papers

Social Media WP

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SOCIAL MEDIA AND ATTORNEY ADVERTISING: STILL TRYING TO GET IT RIGHT by John Browning of Lewis Brisbois Bisgaard & Smith LLP Social Media and Attorney Advertising: Still Trying To Get It Right Social networking platforms such as Facebook, Twitter, LinkedIn and YouTube have caused a paradigm shift in how people communicate and share information. Facebook reaches over 1.2 billion users worldwide, and 72 percent of all adult Americans online have at least one social networking profile. The business world in general has welcomed social media with the equivalent of a bear hug, and the legal profession's adoption of advertising via social networking — while lagging — is no mere perfunctory embrace. How do you and your firm compare? SURVEY SAYS According to an American Lawyer Media's Legal Intelligence 2012 survey, nearly 85 percent of U.S. law firms are employing social media for marketing purposes. Another study, the 2012 ABA Legal Technology survey, found 88 percent of the responding firms reported having a LinkedIn presence, while 58 percent use Facebook and another 13 percent are on Twitter. In addition, 22 percent of the firms surveyed indicated they maintain one or more blogs. Not surprisingly, the heaviest reliance on social networking tools comes from the ranks of the profession's younger members; Law Technology

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