Digital White Papers

Social Media WP

publication of the International Legal Technology Association

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"INVISIBLE" USERS AND THE ART OF MONITORING SOCIAL MEDIA Since tracking various social media channels, streams and conversations can become overwhelming quickly, we recommend these tools to help you get started: •HootSuite is a favorite (free) Twitter dashboard service that allows you to set up tabs for different search terms and create different groups of accounts you are following for separate topics (or even work versus personal interests). When and if you get ready to contribute, you can compose tweets and even schedule them to be published ahead of time — something that is very helpful for industry events. which provides various popular blog categories and robust blog post search functionality. •HootSuite provides Twitter analytics (free account) and the ability to archive tweets based on certain terms/hashtags (fee-based, pro account). TweetArchivist (fee-based) is another tool for Twitter archival. While all the noise surrounding social media and what legal professionals should be doing with it can at times be deafening, setting up a simple yet methodical program to monitor and track social media chatter need not be overwhelming. In fact, following these monitoring tips and utilizing the tools mentioned above should make it an easy, enjoyable and rewarding experience. •Twitter's search service lets you search by name/account, topics and hashtags, providing a quick and free way to isolate specific Twitter users and tweets based on topics. Topsy is another site that allows you to search the social Web and provides specifics on tweet history, including timeline, most influential accounts, etc. JoAnna Forshee is the CEO of, an insider's guide to doing business in legal technology. •Google's Blog search option allows you to search the Internet for any blogs. Search for a certain term through Google. On the results page, click "More" and select "Blogs" to refine your search. Another good blog search engine is Technorati, She has spent the last 14 years working with legal technologists, consultants, vendors and media in roles spanning legal industry advisor, market researcher, legal event producer, social media guru and PR/ marketing agency founder (Envision Agency). JoAnna can be contacted at and on Twitter @InsideLegal.

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