"INVISIBLE" USERS AND THE ART OF
MONITORING SOCIAL MEDIA
"Invisible"
Users and
the Art of
Monitoring
Social
Media
by JoAnna Forshee of InsideLegal.com
On a recent "60 Minutes" segment, Anderson
Cooper interviewed two NASA scientists about
an asteroid that struck Russia "with many times
the energy of the bomb dropped on Hiroshima,"
injuring more than 1,000 people. NASA was unable
to see it coming, so no warning was given. Cooper
asked how they found out about the asteroid. Their
unbelievable answer was Twitter.
This is an extreme example of how vital social
media — in particular Twitter — have become, not
only for sharing breaking news, but for tracking
industry information. If you're not diving in to
social media, it is at least important for law firms to
monitor it on an ongoing basis.
GET MORE OUT OF
TRACKING SOCIAL MEDIA
Social media articles and webinars are a dime a
dozen, but considerably less attention is given to a
social media approach we recommend for everyone
— tracking. Whether or not you are interested in
contributing via social media, such as having a blog
or tweeting, everyone should be taking advantage
of the free resources available to track and monitor
news through social media. Tracking is also an
excellent way to become familiar with, and build