Digital White Papers

Social Media WP

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LINKEDIN (OR LEFT OUT) FOR LAWYERS by Janet Ellen Raasch According to a 2012 ABA survey, 95 percent of ABA members report they have profiles posted on LinkedIn. Seventy percent of corporate counsel indicate they use LinkedIn regularly as a tool to find and vet outside counsel. LinkedIn is one of the world's most popular social media websites. If you want potential clients to find you, your LinkedIn profile has become even more important than your website biography. Further, if you are looking for networking opportunities, your LinkedIn presence and activity have become just as important as your face-to-face networking. A LITTLE LINKEDIN BACKGROUND LinkedIn launched in May 2003. "From the very start, LinkedIn differentiated itself as a site for business, business development and recruitment rather than a social site," said Phil Nugent, principal at NCG Strategic Marketing and a non-practicing attorney. Nugent discussed effective use of LinkedIn by lawyers and law firms at the monthly meeting of the Rocky Mountain Chapter of the Legal Marketing Association, held July 9 in Denver. "In just 10 years, LinkedIn has gained 225 million users around the world, including 80 million users in

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