CREATING AN INTERNATIONAL
CLIENT-FACING KNOWLEDGE WEBSITE
by Jellienke Stamhuis of Ius Laboris and
Richard Lister of Lewis Silkin LLP
Most organizations providing legal services would
consider a professional, market-facing information
platform a powerful means of demonstrating
the expertise and talents of their lawyers and
promoting their business. But developing an external
knowledge strategy is far from straightforward, with
myriad issues to resolve and choices to be made.
Any project of this nature requires lawyers,
knowledge management (KM) advisers, marketing
specialists and others to work together effectively
during what is likely to be a lengthy and complex
process. It can be a daunting proposition within
a single law firm, but imagine doing so in an
organization comprising dozens of different law
firms across the globe. That was the challenge we
faced in Ius Laboris, the international alliance of
leading human resources (HR) law practitioners.
ABOUT IUS LABORIS
In the 12 years since it was formed, Ius Laboris
(aka the "Alliance") has grown into the world's
largest alliance of law firms specializing in
employment, employee benefits, immigration
and pensions. The Alliance includes over 1,000
lawyers with local expertise across the globe, with
member firms in more than 40 countries and
coverage in over 100 jurisdictions.
