BIG DATA, PREDICTIVE ANALYTICS AND
SOCIAL CONSUMERIZATION
BIG DATA, PREDICTIVE
ANALYTICS AND
SOCIAL
CONSUMERIZATION
BIG HYPE OR BIG OPPORTUNITY?
by Eric Hunter of Bradford & Barthel, LLP
and Spherical Models, LLC
Why is there so much focus on big data analytics
and its effect on knowledge management (KM) in
the legal industry, and what does Facebook have
to do with it? Let's be honest: There's no doubt
popular consumer systems are utilizing contentrich knowledge management platforms. Using
KM technologies, Microsoft, Facebook, Google
and Apple all excel at keeping their users on one
platform — maximizing user exposure to targeted
advertising and messaging. All these companies
design their platforms to be as intuitive as possible,
and they seem to evolve ahead of consumer
behavior. They are continually improving and
honing their knowledge systems.
This is exactly what law firms need to do in
running their organizations and in maintaining
and increasing leverage with their clients. To this
end, we must understand how analytics drive these
social consumer knowledge management systems
and leverage this understanding to enhance our
client relationships and interactions.
