Digital White Papers

July 2013: Knowledge Management

publication of the International Legal Technology Association

Issue link: http://epubs.iltanet.org/i/143561

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BIG DATA, PREDICTIVE ANALYTICS AND SOCIAL CONSUMERIZATION BIG DATA, PREDICTIVE ANALYTICS AND SOCIAL CONSUMERIZATION BIG HYPE OR BIG OPPORTUNITY? by Eric Hunter of Bradford & Barthel, LLP and Spherical Models, LLC Why is there so much focus on big data analytics and its effect on knowledge management (KM) in the legal industry, and what does Facebook have to do with it? Let's be honest: There's no doubt popular consumer systems are utilizing contentrich knowledge management platforms. Using KM technologies, Microsoft, Facebook, Google and Apple all excel at keeping their users on one platform — maximizing user exposure to targeted advertising and messaging. All these companies design their platforms to be as intuitive as possible, and they seem to evolve ahead of consumer behavior. They are continually improving and honing their knowledge systems. This is exactly what law firms need to do in running their organizations and in maintaining and increasing leverage with their clients. To this end, we must understand how analytics drive these social consumer knowledge management systems and leverage this understanding to enhance our client relationships and interactions.

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