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• Email Campaigns: Build a series of emails
to be sent at predetermined times to
encourage downloads of a white paper.
• Events: Create your save-the-dates,
invitations, reminders, and thank you
emails all at once and schedule them to
send at the appropriate times.
• Experience Management: Enable a
trigger that emails an attorney (or business
development team member) to add
experience data to a matter that has passed
a particular hours threshold.
• CRM: Automatically accept any contact
edits that don't change key fields like Name,
Email, Title, or Company
• Workflow: Set up notifications in
your marketing workflow system to
automatically assign work to the right
marketing resource when marketing
requests come in from lawyers and staff.
Introducing automation into your day-to-day
work doesn't mean trying to find anything and
everything that can be automated. Rather, start
with one or two small, repeated functions that can
be automated for a person or team and grow from
there. When done correctly, you'll see the benefits
almost immediately.
Now that you have an idea of what's waiting for
you and your team in 2021, it's time to get started.
There are many resources available on topics as
broad as marketing strategy and as focused as
building your first marketing dashboard, including
this collection of stories on how firms like Bevan
Brittan, Mintz, McMillan, and Wedlake Bell are
using technology to keep pace with changing
market dynamics. As always, the most important
thing to remember is to be prepared for anything. If
you have any questions or would like to learn more,
please contact Wilson Allen . ILTA
Jason Kennedy is an accomplished Full Stack Marketing Leader highly experienced as an Operational
Strategist, Internal and External Communicator, Digital Marketing Campaign Producer and Project Leader.
Known for nurturing, developing and aligning talented and collaborative teams, across all disciplines, that
consistently produce relevant, ingenious, strategic content and messaging. A passionate communicator with a
focus on directing campaigns, creative strategies, promotions, digital and traditional marketing, PR, marketing
technology and analytics/KPI development.
