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68
E
ver since we heard the
words "LinkedIn", we've
paid attention to the
platform with varying
degrees of enthusiasm. In
the early 2000's, many of us rushed to the
dot com, created a profile, and listed all of
our schools, positions, and accolades with
pride. Some of us finally came around years
later, with a sigh and a, "Okay, okay, what
am I supposed to do?" And then there are
the rest who feign a little ignorance and say,
"LinkedIn? Never heard of him."
But today, amid COVID-19, competition
around every corner, lateral hires threatening
our business and waiting for the next merger
or acquisition to be announced, all of us
know that to truly beat the odds and grow
our practices, we must begin a proactive
approach towards how we win business.
Our days of growing existing business and
awaiting referrals are still here, but with
the competition so fierce, so are the days
or proactive growth rather than reactive
waiting. So, where to begin?
Looking to Drive New
Business? Time To Get
Serious About LinkedIn
by Samantha McKenna
