Digital White Papers

KMMKT20

publication of the International Legal Technology Association

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I L T A W H I T E P A P E R | K N O W L E D G E M A N A G E M E N T & M A R K E T I N G T E C H N O L O G Y 40 L ike many of you, our firms and our departments started this year off with some exciting new goals and objectives, whether they included investments in new technology or personnel, an increased focus on digital marketing efforts, or finding innovative ways to promote our firm capabilities. Of course, before the end of the first quarter, all of us experienced the unprecedented effects of a global health crisis. Many of us found ourselves facing the myriad challenges of working remotely, shifting our budgets and priorities in response to vastly different economic conditions, and changing the ways that we connect and communicate with our clients, both internal and external. With this third edition of the ILTA Marketing Technology Survey, we intended to capture data points to build upon the findings from previous years' surveys. However, the current situation is vastly different than last year. The global pandemic was, and continues to be, the primary reason why b2b and b2c behaviors have shifted across all industries. Now more than ever, leadership relies on the many technologies used at firms, and ILTA's 2020 Marketing Technology Survey Results by Sheila Mennis, Senior Manager, Marketing Information Systems, Duane Morris LLP and Melanie Canto, Marketing Technology Coordinator, Lowenstein Sandler LLP

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