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ike many of you, our firms and our
departments started this year off
with some exciting new goals and
objectives, whether they included
investments in new technology
or personnel, an increased focus on digital
marketing efforts, or finding innovative ways to
promote our firm capabilities. Of course, before
the end of the first quarter, all of us experienced
the unprecedented effects of a global health
crisis. Many of us found ourselves facing the
myriad challenges of working remotely, shifting
our budgets and priorities in response to vastly
different economic conditions, and changing the
ways that we connect and communicate with our
clients, both internal and external.
With this third edition of the ILTA Marketing
Technology Survey, we intended to capture data
points to build upon the findings from previous
years' surveys. However, the current situation is
vastly different than last year. The global pandemic
was, and continues to be, the primary reason
why b2b and b2c behaviors have shifted across
all industries. Now more than ever, leadership
relies on the many technologies used at firms, and
ILTA's 2020
Marketing Technology
Survey Results
by Sheila Mennis, Senior Manager, Marketing Information Systems, Duane Morris LLP
and Melanie Canto, Marketing Technology Coordinator, Lowenstein Sandler LLP
