Digital White Papers

I L T A W H I T E P A P E R | I N F O R M A T I O N G O V E R N E N C E 55 Lauren T. Doerries is an Information Governance Business Process Manager at Morgan Lewis & Bockius, LLP in Chicago, Illinois. Lauren is an experienced Information Governance professional with a demonstrated history of cross-functional collaboration, policy development, strategic planning and driving successful process improvements that increase efficiency and reduce operational risk. Lauren has over 10 years of experience in the legal industry, focusing on information governance, records management, litigation support and e-Discovery. Prior to joining Morgan Lewis, Lauren served for seven years as Manager of Records & Information Governance at United Airlines, Inc. where she was responsible for overseeing the development and implementation of enterprise-wide RIM & IG initiatives including the development of a global record retention policy. U S I N G M A R K E T I N G P R I N C I P L E S T O E F F E C T I V E L Y C O M M U N I C A T E Y O U R I N F O R M A T I O N G O V E R N A N C E P R O G R A M Staying relevant: Re-inventing the Role of the IG Professional Information governance professionals know better than most how critical the ability and willingness to change is to achieve continued success. In order to keep your IG program relevant to your organizational culture, and to sustained employee engagement levels, you must be willing to continually reimagine your role as an IG professional. One way to do this is by continuing to embrace new stakeholders and tools. Look beyond your 'usual suspects' to non- traditional stakeholders from areas like marketing, recruiting, sales, client support and administration. These populations have unique information-related needs and expectations; be sure that you're addressing and meeting them. They can also help you identify opportunities for IG support or involvement that you otherwise may have missed. Always be on the look-out for new and better ways to listen to your audience, both directly and through the data trail they create by expanding your 'toolbox' to areas outside your comfort zone like marketing, design, and data analytics. Instead of traditional focus group or survey, try walking participants through a journey mapping session to identify pain points in a process. Finally, be sure that you and your program remain flexible enough to shift your priorities to align with key firm objectives and initiatives. Keeping the IG Conversation Going Maintaining a successful IG culture requires continuous, firm-wide engagement and support. Make sure you stay abreast of changes within your firm by proactively reaching out to new leaders and engaging with new (or newly reorganized) departments or functions to discover new synergies and to reinforce the value of IG. Don't be afraid to ask leaders and staff to help ensure your program's continued success by promoting and socializing IG initiatives in local offices and within their practice/work groups and by sharing success stories and challenges. Ultimately, successful marketing is all about telling a story, creating relationships and, building trust with your customers. Successfully adapting and applying marketing strategies to your IG program will help you to build and strengthen relationships with your stakeholders by creating and sharing a compelling story about the true value of information governance to your firm. ILTA

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