publication of the International Legal Technology Association
Issue link: https://epubs.iltanet.org/i/1181316
I L T A W H I T E P A P E R | M A R K E T I N G T E C H N O L O G Y 6 2 0 1 9 M A R K E T I N G T E C H N O L O G I E S S U R V E Y R E S U L T S 41.90% 44 10.48% 11 18.10% 19 17.14% 18 7.62% 8 1.90% 2 2.86% 3 Q1 How many people work full-time in the marketing/business development department, group or team? Answered: 105 Skipped: 0 TOTAL 105 1 - 5 6-10 11 - 25 25 - 50 50 - 100 Greater than 100 We do not have one 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES 25 50 100 Greater than 100 do not have one 1 / 76 2019 ILTA Marketing Technology Survey What is the highest level marketing technolo role at your firm? 13.33% 14 31.43% 33 24.76% 26 8.57% 9 21.90% 23 Q2 What is the highest level marketing technology role at your firm Answered: 105 Skipped: 0 TOTAL 105 Coordinator/Spe cialist Manager/Senior Manager Director Chief We do not have one 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Coordinator/Specialist Manager/Senior Manager Director Chief do not have one 2019 ILTA Marketing Technology Survey How many people work full-time in the marketing/business development department, group or team? 40.95% 43 21.90% 23 25.71% 27 10.48% 11 0.95% 1 Q3 How many people in the firm are dedicated full-time to marketing technology? Answered: 105 Skipped: 0 TOTAL 105 None 1 2 – 5 6 – 10 11 + 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES None 1 2 – 5 6 – 10 11 + 3 / 76 2019 ILTA Marketing Technology Survey How many people in the firm are dedicated full-time to marketing technolo? 42.86% 45 Q4 What is the primary CRM/ERM solution that is used at your firm? Answered: 105 Skipped: 0 LexisNexis InterAction Thomson Reuters... ContactEase MS Dynamics Salesforce OnePlace Intellipad In-house developed We do not use a CRM System Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES 2019 ILTA Marketing Technology Survey What is the primary CRM/ERM solution that is used at your firm? 1.90% 0.00% 68.57% 14.29% 15.24% Q5 Are you doing your CRM/ERM data maintenance at the firm outsourced? Answered: 105 Skipped: 0 TOTAL Outsourced domestically Outsourced internationally In-house Combination of in-house and... Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES Outsourced domestically Outsourced internationally In-house Combination of in-house and outsourced Not applicable 6 / 76 2019 ILTA Marketing Technology Survey Are you doing your CRM/ERM data maintenance at the firm or outsourced? 53.33% 30.48% 3.81% 0.95% 11.43% Q6 If your CRM/ERM data maintenance is done in-house, how many time data stewards do you have? Answered: 105 Skipped: 0 TOTAL We don't have any full tim... 1-3 4-8 9 or more Not applicable 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES We don't have any full time data stewards 1-3 4-8 9 or more Not applicable 2019 ILTA Marketing Technology Survey If your CRM/ERM data maintenance is done in-house, how many full-time data stewards do you have? Coordinator/ Specialist Thomson Reuters ContactNet/BDP Combination of in-house and outsourced We don't have any full time data stewards