Digital White Papers


publication of the International Legal Technology Association

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About ILTA Technolo solutions for law organizations and legal departments gets more complex every day. Connecting with your peers to exchange ideas with those who have "been there done that" has never been more valuable. For over three decades, the International Legal Technolo Association (ILTA) has led the way in sharing knowledge and experience for those faced with challenges in their organizations and legal departments. ILTA members include organizations of all sizes and all areas of practice, all sharing a common need to have access to the latest information about products and support services that impact the legal profession. Learn more at Statement of Purpose ILTA provides the premier environment for peer connections, education and collective intelligence to leverage the strategic advantages of technolo in the legal profession. Disclaimer This report is designed for use as a general guide and is not intended to serve as a recommendation or to replace the advice of experienced professionals. If expert assistance is desired, the services of a competent professional should be sought. Neither ILTA nor any author or contributor shall have liability for any person's reliance on the content of or any errors or omissions in this publication. Copyright Notice Copyright © ILTA 2019. All rights reserved. No part of this report may be reproduced in any manner or medium whatsoever without the prior written permission of ILTA. To request permission for use, contact publications@ Published by ILTA c/o Editor, 159 N. Sangamon Suite 200, Chicago, IL 60607. T he scope of Marketing Technolo is rapidly growing in today's modern law firm, gone are the days where the technolo team managed a few mailing lists and the website. Today's modern marketing technologist is serving as a bridge between Marketing and IT departments as well as providing the voice of the end user of technologies. Last year was our very first Marketing Technolo white paper and this year we continued to cover themes and data points that will help the reader evaluate where your martech stack "stacks up" against firms similar to your own. We also feature two articles that discuss actionable ideas to tackle evergreen Marketing Technolo topics. One set of authors explore ways to drive behavior change with lawyers around content marketing and improve collaboration with one of a law firms more visible assets. In our other article our author shares the possibilities with experience management and breaking down silos of data within organizations from the perspective of an earlier adopt and a firm that is currently implementing experience. Finally, we will hear from the next generation of industry leaders on the challenges and opportunities they see ahead for Marketing Technolo from the perspective of the Traditional Marketing Technologist, Operations, Client Service and Practice Management. This publication also marks our second edition of the Marketing Technologies survey, where we are seeing more business partners entering the Marketing Technolo space, from CRM to Experience to Competitive Intelligence tools. We are also seeing the rise and adoption of marketing analytics entering into the scope of the marketing technologist, to help Marketing Departments make more data based decisions. Please share this publication with a colleague or use this the results from our survey and the articles with in to shape your marketing technolo roadmap or use it as a tool to start a larger conversation at your organization around breaking down silos and facilitating change. A big thank you goes out to all of the authors and their organizations, the content coordinating team for their support, and the amazing editorial staff for editing the articles and shepherding this great thought leadership piece through to publication. ILTA Introduction Rachel Shields Williams Senior Manager, Experience Management Sidley Austin LLP

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