Digital White Papers

65 WWW.ILTANET.ORG | ILTA WHITE PAPER KNOWLEDGE MANAGEMENT From Content Aggregation to Content Intelligence aware of what actionable information those teams need, who makes up their client bases and what kinds of prospective clients they are courting. This provides excellent insight for the information professional to cherry-pick content that is most relevant from all of the content sets that the group receives. This valuable effort saves team lawyers time they would otherwise spend navigating all the content a typical content aggregation tool pushes to them. What we now hear from our lawyers is, "If I don't have time to read Law360, the BNA newsleer, the Wolters Kluwer newsleer and the other alerts I receive each day, I just read the curated newsleer because I am guaranteed not to miss any critical content relevant to my practice." In fact, it is now commonplace for partners to interact regularly with information professionals to fine tune the curated newsleers to focus on new areas of interest or potential clients – a level of collaboration previously uncommon outside the occasional research request. For information professionals this has opened up a new avenue of collaboration with firm leadership, partners and other decision-makers at the firm, and has raised their profile as valued partners in supporting the business and practice of law. C O M P E T I T I V E I N T E L L I G E N C E A N D D A T A A N A L Y T I C S With the influx of big data in the legal industry, it is critically important that your CI platform automate the gathering of competitive information, business news and social media using an analytics engine designed to find, analyze, display and disseminate intelligence to help drive results within your organization. Daily email alerts do lile to provide insight and context surrounding the plethora of feeds lawyers receive. Data analytics insights showing cloud tags by industry, entity, persons named and geography are indispensable in today's data-driven world. Bar charts showing the volume of news generated on a particular day, for a particular client or a particular feed is a helpful insight that cannot be replicated by traditional daily email pushes. Social media has become another key avenue for marketing and business development initiatives so it is more important than ever that we include social media channels in addition to traditional media. There are several providers scraping content from social media, which has become important for law firms in sending out client advice memos, press releases and other information onto social media platforms such as LinkedIn. D A S H B O A R D V I E W O F " M Y A L E R T S " While lawyers are not traders siing in front of Bloomberg terminals waiting for market data and news to complete a trade, they do need to be kept abreast on a real-time basis of significant legislative and regulatory issues that impact their clients and practice. Lawyers want to be the first to know about breaking news so they can be the first to inform their clients. They do not, however, want their inboxes bombarded with a plethora real-time alerts, which would defeat the purpose content aggregation tools were meant to solve. A dashboard view of their current awareness alerts on their desktop or mobile device allows users to view and consume breaking news easily and to disseminate the information to clients and internal team members, subject to copyright permission. It is now commonplace for partners to interact regularly with information professionals to fine tune the curated newsletters to focus on new areas of interest or potential clients – a level of collaboration previously uncommon outside the occasional research request.

• Cover