KNOWLEDGE MANAGEMENT
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From Content Aggregation to Content Intelligence
In order to give clients the best advice, law firms need to
ensure that their lawyers are informed about the latest news,
legal developments, decisions and deals - and that they keep an
eye on the competition, too. Forward-thinking firms are taking
content aggregation tools to the next level by providing content
intelligence (CI) platforms. CI is a combination of business
intelligence and content management that helps law firms
leverage a vast amount of unstructured data and empowers
lawyers to make strategic and tactical decisions.
The primary benefit of CI is that it delivers personalized
information to every person or team within an organization
based on their particular focus and preferences. User features
include real-time current awareness dashboards that give
lawyers the ability to search across the entire data warehouse of
the firm's premium subscription services and internet resources
and allow them to create their own alerts. Additionally, by
leveraging technology and the expert know-how of information
professionals that is embedded into practice groups, client
teams, industry sectors and market teams, law firms can
publish curated enewsleers that are far more relevant
and targeted to the specific needs of their audiences than
automatically generated alerts. Actionable intelligence is also
pushed directly to practice groups, client teams and industry
intranet pages, as well as their lawyers' mobile devices. Lawyers
can now keep up on a real-time basis with the latest relevant
information that impacts their practice and clients, making
them not only knowledgeable but also proactive in servicing
their clients.
by Steve A. Lastres of Debevoise & Plimpton LLP
From Content Aggregation to
Content Intelligence
