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WWW.ILTANET.ORG | ILTA WHITE PAPER
MARKETING TECHNOLOGY
2018 ILTA Law Firm Marketing Technology Survey Results
With whom are you sharing the information? What tool(s) do you use to collect and present
marketing analytics?
44 Executive commiee
56 Practice Groups
67 Business DevelopmentMarketing team
34
45 All Aorneys
9 Other
Firm administration
(C Suite)
5 SaaS data visualization and CI products (e.g. Tableau,
Domo, etc.)
57 Freeware (e.g. Google Analytics)
17 Soware with build-in analytics functionality
(e.g. Sitecore Analytics)
23 Dashboards and portals developed in-house
38 Excel
12 Not applicable
14 Other
30
With whom at your firm are you sharing the
information?
Executive commiee
Practice groups
Business Development/Marketing team
Firm administration (C Suite)
KM
All Aorneys
Not applicable
37
40
66
27
8
7
