Digital White Papers

MARKETING TECHNOLOGY 43 WWW.ILTANET.ORG | ILTA WHITE PAPER Security: A Shared Responsibility between Marketing, IT and Attorneys As Marketing teams' investment in technology and use of data-driven strategies continues to rise, so should their concern over keeping that information secure. These days, the responsibility to do so no longer lies solely with the firm's IT department. Every department, and really every employee, should work together to ensure that a culture of security permeates the firm. The marketing technologist has an additional responsibility – to protect the law firm's brand. What's the best way to do that? The truth is, there are many moving parts and, when done right, it's an ongoing effort. However, if you keep the following six things in mind, you'll establish the right guidelines to ensure your people, processes, and technologies remain secure. 1. Designate an owner and build a team. Because everyone ultimately plays a part in keeping your firm secure, it can be difficult to determine who will keep track of the initiative and its progress. What you don't want to happen is for everyone to think someone else is handling it – because things just won't get done, puing the firm at risk. Instead, we recommend designating someone to be responsible for corralling the appropriate groups, seing and documenting the strategy, and reporting progress back to the team. It's important to note that this does not mean it's this person's job alone to ensure the firm keeps security and privacy best practices in mind. What it does mean is that the firm will have someone to drive the initiative and hold everyone accountable for playing their part. Once everyone is aware of and agrees on who will own the process, you can carry out the other important tasks. by Deb Dobson of Fisher Phillips LLP, Jeff Hirner of One North, and Erin Illman of Bradley Security: A Shared Responsibility between Marketing, IT and Aorneys

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