Digital White Papers

4 WWW.ILTANET.ORG | ILTA WHITE PAPER MARKETING TECHNOLOGY 2018 ILTA Law Firm Marketing Technology Survey Results Law firm marketing technology professionals, processes and tools have been increasing exponentially over recent years, yet there has never been an industry-wide benchmarking survey or analysis done – until today. We wanted to get as many firms to participate as we could and, wow, the legal marketers responded! We had nearly 100 responses (okay, 90 aer a couple of duplicate entries were weeded out), which is a phenomenal result to give us the baseline data many of us have been wanting for so long. Thank you to everyone who took the time to contribute to this important industry research. Our goals in this first-ever survey were: » Learn what tools firms are using » Identify what comprises a typical "marketing technology stack" by firm size in 2018 » Collect qualitative data that marketing tech professionals can leverage in their law firms » Raise the profile of marketing technology within the industry and among law firms Going forward, we'd like to conduct this survey every two years to test how things are continuing to evolve and keep up with emerging technologies and trends in legal marketing. We can't draw too many conclusions from our first collection of data, but the results are still important to help us all see how we 2018 ILTA Law Firm Marketing Technology Survey Results Intro by Cheryl Disch of Duane Morris LLP, and Deborah McMurray of Content Pilot 14 WWW.ILTANET.ORG | ILTA WHITE PAPER MARKETING TECHNOLOGY ILTA's 2018 Marketing Technology Survey Results Does your website comply with WCAG 2.0 Web Accessibility Guidelines? If yes, what level? 39 Yes 10 A 22 No 13 AA 7 AAA 64 Not applicable We are in the process of updating our website to comply 33 What product do you use to manage video and/or podcasts on your site? How many search features do you have on your website? When do you plan on working on your next redesign? 3 Brightcove 2 Libsyn 22 Vimeo 30 YouTube 31 Not applicable 6 Other 83 Lawyer search 26 Experience search 66 News/Events search 45 Advanced search 28 Predictive or type-ahead 77 Site-Wide Keyword search 3 Other 32 Within the next 12 months 14 Within the next 24 months 6 Within the next 36 months 42 A redesign is not in our current plans

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